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Video: Douglas Kruger Asks Four Key Questions for Businesses That Need to Innovate

Own Your IndustryDouglas Kruger, the author of Own Your Industry: How to Position Yourself as an Expert, has shared a video in which he gives four tips for innovation in business.

He looks at four questions about innovation:
 1. Why optimise if it isn’t broken?
 2. Where do I even begin?
 3. How do I measure performance?
 4. How do I inspire my people to think about it?

Kruger says that innovation is important in all businesses, because they always need to keep up with change.

Watch the video:

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