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Podcast: Tim Noakes Explains the Concept of the "Bliss Point" in Processed Foods

Challenging BeliefsTim Noakes joined Kgomotso Matsunyane on the Weekend Breakfast show on 567 Cape Talk. This week he explained the concept of the “Bliss Point”, which is manufactured by the food industry by adding enough fat, salt and sugar into food to make it “blissful” and therefore addictive.

Noakes explained that we are hard-wired to love sugar and that once the food industry realised this they spent billions on creating food that taps into our cravings. He said that you can exercise as much as you like but you won’t lose weight unless you cut out the addictive food:

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