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Richard Poplak Comments on the Influx of Press Releases Regarding the Oscar Pistorius Case

The Sheik's BatmobileRichard Poplak, author The Sheik’s Batmobile: In Pursuit of American Pop Culture in the Muslim World, has written about the influx of press releases regarding the Oscar Pistorius case for the Daily Maverick.

Poplak expresses his distaste with the pre-emptive press releases that Vuma Reputation Management, who have been representing the Pistorius family, have sent to the media. He questions “why the Pistorius clan, facing two murder charges and a host of other suits and misdemeanors, would require a reputation management company, when their reputation management company insists that both Oscar and Carl will be found innocent of everything in a court of law.”

The final straw came for Poplak when the ANC sent out a press release condemning the remarks that Pistorius’ father, Henke, made about crime in South Africa. “We have been sucked into an endless vortex of idiocy,” he said, “a latrine of competing PR bullshit that makes Kurt Vonnegut’s acidic satires of America’s spin-doctored postmodern quagmire look like a nursery school rhyme by comparison.”

Anyway, so here’s what’s happened so far. (Please keep in mind that this is a précis.) A child is born. Shortly thereafter, he has part of his legs amputated. He grows up wanting to be a runner. (Kids!) Simultaneously, carbon fibre technology is developed to the point where aircraft and many of the expensive cars the boy will one day own are crafted from this miracle material. One day, someone straps carbon fibre blades to the boy, and it turns out he can run quite fast – not faster than some other runners with carbon fibre blades (See: Olympics, London), but quite fast nonetheless.

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