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How to be the Oprah of Your Field: Douglas Kruger Gives Career Advice from Own Your Industry (Podcast)

Own Your IndustryDouglas Kruger recently spoke to Gareth Armstrong on Cliff Central about branding and how you can stand out at work and get ahead in your career.

Douglas explained the core principle of his book Own Your Industry: How to Position Yourself as an Expert: “Above and beyond of what you do, above and beyond having the qualifications for what you do, how do you stand out as an icon in your industries? So how do you become the Oprah of your field?”

Kruger shared his tips for young entrepreneurs and start-up companies on developing their brands and conquering their fears of competing with big names in their industries. He mentioned Top Gear and Jeremy Clarkson as an example of good branding.

Listen to the podcast for Kruger’s career advice:

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